Hi, I’m Mali, founder of Wine Behaviour.
Hi, I’m Mali, founder of Wine Behaviour.
Hi, I’m Mali, founder of Wine Behaviour.
I combine academic rigour, business insight, and wine expertise to help wineries better understand the people choosing, tasting, and enjoying their wines.
I combine academic rigour, business insight, and wine expertise to help wineries better understand the people choosing, tasting, and enjoying their wines.
I combine academic rigour, business insight, and wine expertise to help wineries better understand the people choosing, tasting, and enjoying their wines.
Wine, behaviour, and better decisions.
The intersection
My passion for wine began as a personal interest and quickly grew into a serious pursuit of understanding how people experience, choose, and enjoy wine.
My passion for wine began as a personal interest and quickly grew into a serious pursuit of understanding how people experience, choose, and enjoy wine.
My passion for wine began as a personal interest and quickly grew into a serious pursuit of understanding how people experience, choose, and enjoy wine.
Alongside my wine studies, I built a career researching human behaviour, decision-making, and consumer experiences — an intersection that ultimately inspired the creation of Wine Behaviour.
Alongside my wine studies, I built a career researching human behaviour, decision-making, and consumer experiences — an intersection that ultimately inspired the creation of Wine Behaviour.
Alongside my wine studies, I built a career researching human behaviour, decision-making, and consumer experiences — an intersection that ultimately inspired the creation of Wine Behaviour.
Professional lens
Chartered Accountant (CA(SA))
Chartered Accountant (CA(SA))
PhD specialising in behavioural research
PhD specialising in behavioural research
WSET Level 1
SA Wine Course (Cape Wine Academy)
Certificate Course (Cape Wine Academy)
Diploma Course student (Cape Wine Academy)
WSET Level 1
SA Wine Course (Cape Wine Academy)
Certificate Course (Cape Wine Academy)
Diploma Course student (Cape Wine Academy)
Sensory insight
Wine Behaviour sits where sensory detail, decision science, and commercial reality meet.
Wine Behaviour sits where sensory detail, decision science, and commercial reality meet.
Wine Behaviour sits where sensory detail, decision science, and commercial reality meet.
Why Wine Behaviour exists
I believe that exceptional wines deserve equally exceptional consumer insight — and that the most successful wine businesses understand not only what is in the bottle, but also what is happening in the minds of the people drinking it.
I believe that exceptional wines deserve equally exceptional consumer insight — and that the most successful wine businesses understand not only what is in the bottle, but also what is happening in the minds of the people drinking it.
I believe that exceptional wines deserve equally exceptional consumer insight — and that the most successful wine businesses understand not only what is in the bottle, but also what is happening in the minds of the people drinking it.
Wine Behaviour helps wineries move beyond assumptions and make confident, evidence-based decisions that strengthen brands, enhance customer experiences, and support sustainable growth.
Wine Behaviour helps wineries move beyond assumptions and make confident, evidence-based decisions that strengthen brands, enhance customer experiences, and support sustainable growth.
Wine Behaviour helps wineries move beyond assumptions and make confident, evidence-based decisions that strengthen brands, enhance customer experiences, and support sustainable growth.
A quick wine reality check.
Wine Reality Check
Myth or fact?
You need to know lots about wine to enjoy it